Mobile Marketing
 
Mobile Marketing Moves to the Mainstream
Right now is the ideal time to get into mobile marketing – there are 262 million cell phone users in the United States, yet the area is uncrowded with marketers. Your text message can really make an impact - your customers have requested to receive your messages on their cell phones, making the response rate higher than any other direct medium. With more than eight years of experience in mobile marketing with over 50 of the Top 100 retailers, SmartReply can help you design and deploy your mobile marketing campaign, build your SMS database, and create measurable and profitable customer value.
Solutions - Mobile Marketing

 

Mobile Marketing Can Be Used To:


  • Acquire new customers
  • Drive customers into your store
  • Announce special sales and events
  • Send thank you messages to your key influencers
  • Introduce a new product or service, or remind customers of a service you offer
  • Drive in-store visits and lift under-performing locations
  • Build customer loyalty
  • Respond to a competitive maneuver instantly
  • Gain valuable consumer insight with an after-service customer survey
Adults Text Too
Mobile marketing targets people of all ages, with the fastest growing segment of text message users being females ages 25-44. Additionally, all adults age 25-44 now use their phones equally for text messaging and making calls. Teenagers ages 13-17 send 8 texts for every 1 call they make.
 
Source: Nielson Mobile Study 2008
33% Response Rate
"One in three consumers that recall seeing a mobile ad responded in some way."

Source: Limbo-GfK Technology Mobile Advertising Report Q4 2008
 
 
Mobile Marketing AssociationDirect Marketing AssociationNational Retail FederationSecurityMetrics PCI CertifiedAmerican Marketing Association